Henry Jenkins (2007) describes transmedia as a ‘process where integral elements of fiction get dispersed systemically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience’. Transmedia is almost vital to success of businesses and franchises, as it is important to be present on as many platforms as possible. Transmedia focuses on one story expanding over multiple platforms.
- Jenkins, H. (2007) ‘Transmedia Storytelling 101’, http://henryjenkins.org/2007/03/transmedia_storytelling_101.html
- Jenkins, H (2004). ‘Pop cosmopolitanism: Mapping cultural flows in an age of media convergence’. In M. Suarez-Orozco & D. Qin-Hilliard, Globalization: Culture and Education in the New Millennium (pp 114-140). Ewing, NJ: University of California Press. [Library E-Book]