The famous Apple vs Android feud. I think it’s safe to say that we’ve all fought with SOMEONE, over which is better. I can tell you, that I’ve had this very debate with my own father many times! The real question is though, who has the control? Currently owning an iPhone 6+, surely it is mine? Though, I can’t really personalise it, and Apple has the greater control. So, are our technologies out of our control? Henry Jenkins poses that ‘some see a world without gatekeepers, others a world where gatekeepers have unprecedented power’ (Jenkins, 2006).
“Convergence alters the relationship between existing technologies, industries, markets, genres and audiences” (Jenkins, 2004). Our world is a world where media and technologies are everywhere – and you may never get away from it! This creates a position where creators need to develop products that will captivate audiences.
Apple vs Android. These devices share the same media platform. Though, one is open, and the other is locked. Android users have the fine luxury of moulding and modifying their device to their personal wants and needs. Contrastingly, Apple’s products are locked. With the claim that it’s for the consumer’s benefit. Though, how long will it take for consumer’s to start to hate this, and want to personalise their own devices?
As an Apple fiend, I find the products easy to use, and quite aesthetically pleasing. (Apple is my aesthetic). The closed platform doesn’t bother me, but studying IT throughout High School, I can understand why it can infuriate some computer/gaming lovers.
After all this, it’s safe to say that I truly do enjoy the closed nature of my devices. I don’t really find the need to break apart my computer and personalise it, and same with my trusty iPhone 6+!
- Jenkins, H. (2004), The cultural logic of media convergence, International Journal of Cultural Studies, Volume 7(1): 33–43.
- Ideas sourced by: Mitew, T. 2015, ‘Platforms, permissions and ideologies in technological convergence’ lecture, BCM112, University of Wollongong, delivered 23 March 2015.